Hello, I'm Paseda.
I'm a Market Researcher
I deliver strategic advantage by turning market data into actionable intelligence and securing your digital frontier against emerging threats.
About Me
I am a hybrid professional with a unique blend of strategic and technical expertise. My passion lies at the intersection of understanding complex systems—whether they're markets or networks.
As a Market Researcher, I dive deep into data, analyze trends, and model consumer behavior to uncover strategic opportunities for growth.
As a Penetration Tester, I meticulously probe digital infrastructures, identify critical vulnerabilities, and provide actionable remediation strategies to fortify security postures.
This dual perspective allows me to not only help businesses find their audience but also ensure they can protect their data, build trust, and grow sustainably.
The Dual-Lens Advantage
See the Opportunity
A traditional pentester can tell you *if* you're secure, but can they tell you *where the market is going*? I can. I analyze market gaps, competitor blindspots, and user desires to find your vector for growth.
I don't just see data points; I see potential revenue streams and untapped user segments.
Secure the Asset
A traditional researcher can tell you *what* to build, but can they tell you *how to protect it*? I can. As you build, I identify the security risks, privacy concerns, and compliance hurdles associated with your new venture.
I don't just see a product roadmap; I see the attack surfaces and build the defenses.
Why choose one? With me, you get a partner who validates the opportunity and verifies the security.
Core Services
01. Strategic Market Intelligence
Go beyond simple surveys. I provide a deep, analytical dive into your market to arm you with the intelligence needed to win.
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Competitor & Landscape Analysis
Mapping your ecosystem to find untapped niches, anticipate competitor moves, and define your unique value proposition.
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Audience & Persona Modeling
Using data-driven methods to build detailed, actionable personas. Understand *who* your customer is, *what* they need, and *how* to reach them.
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Go-to-Market Strategy
Developing a data-backed plan to launch your product or service, identifying the right channels, messaging, and pricing to ensure traction.
02. Proactive Security Fortification
Don't wait for a breach. I simulate real-world attacks to find and fix vulnerabilities before they can be exploited.
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Web App & API Pentesting
A comprehensive review of your digital platforms (OWASP Top 10, and beyond) to identify flaws like XSS, SQLi, and insecure access control.
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Network & Infrastructure Audits
Scanning and testing your cloud (AWS, GCP, Azure) and on-prem environments to find misconfigurations and unpatched systems.
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Social Engineering Simulation
Testing your human firewall. I design targeted phishing and vishing campaigns to train your team and harden your first line of defense.
Ideal Clients & Partners
Tech Startups & Innovators
You're moving fast and building the future. I help you validate product-market fit *and* build a secure, scalable platform from day one, avoiding costly technical and market debt.
Digital Agencies & Consultancies
Looking for a strategic partner to add value? I can collaborate on client projects, bringing deep technical insights to your marketing strategies or shoring up the security of your builds.
Investors & VC Firms
Need holistic due diligence? I provide a unified report that assesses both the market viability (TAM, GTM, Competitive Landscape) and the technical security (code, infra, compliance) of a potential investment.
Established SMEs
Looking to innovate safely or protect your hard-won reputation? I help you explore new markets, understand new audiences, and ensure your digital transformation is secure from the ground up.
Let's Build.
I'm currently available for new projects, strategic collaborations, and advisory roles.
Let's discuss how my dual-lens approach can create value for you.